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Product Leadership that Scales.
Strategic consulting and coaching for organizations navigating the critical transitions of product leadership. From mastering discovery practices to building team capabilities to hiring and integrating your first product leader, I guide you through the decisions that determine whether product organizations scale successfully or stall.
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Built From the Experiences Product Leaders Were Too NDA'd to Share, Until Now.
The Product Leader's Start-Up Handbook was built on a simple premise: the challenges that senior product leaders face when joining startups and scale-ups are not random, they are deeply patterned, remarkably consistent, and sometimes preventable.
NDAs. Non-disparagement agreements. Reputational risk. The quiet shame of walking away from a role that was supposed to be your big break.
These are the forces that have kept this conversation underground, until now. Through in-depth interviews with more than twenty VPs, Directors, and Heads of Product, this book surfaces the patterns that define what is, for many product leaders, an all-out battleground.
What emerged was clear: the dysfunction that derails senior product hires has little to do with individual competence, and everything to do with the structural friction between founder-led organizations and the discipline of product management.
Grounded in real experience and rigorous research, The Product Leader's Start-Up Handbook gives product leaders the tools they need to evaluate opportunities before they say yes, navigate dysfunction once they're in, and set themselves up to actually succeed.
The conversation is long overdue. Subscribe on the Product Leader’s Start-up Handbook Substack above.
We were trying to create a new Product department from the ground up in a busy (and consequential) election year and Rosemary was able to give us the grounding and foundational knowledge we needed to be successful, while allowing it to fit into the ever-changing landscape that is political technology.
- Daniel Souweine, Founder, Get Thru
Consulting Services
Rosemary embeds with your team to identify what's actually slowing you down — then builds the practices, processes, and capabilities to fix it. Expect honest feedback, practical frameworks, and a relentless focus on delivering real value to your customers.
Executive Product Coaching
Team Performance Optimization
Product Leadership Hiring & Integration
Product Discovery and Strategy Consulting
Rosemary King is the founding Principle of King Digital, Inc. She brings proven expertise in driving revenue growth, building data infrastructure, and scaling operations from leading high-growth technology companies. Rosemary helps founders build product organizations capable of shipping AI-powered features at scale, from implementing rigorous discovery frameworks to coaching technical teams to hiring senior product leadership. She delivers measurable results through data-driven decision-making and operational systems built for hypergrowth.
Train your team to think, not just follow
Rosemary built Mind the Product's training business, delivering curriculum to thousands of PMs at companies like the New York Times, Netflix, and American Express. She's also developed programs for General Assembly and startup incubators. Her approach is hands-on and tactical — pushing students to apply concepts to their own projects, backed by real examples from 14 years of building products across industries.
In order for product teams to be able to build roadmaps that guide a product over the course of several quarters, they need to be constantly and consistently collecting data. But most teams are very start/stop when it comes to discovery practices. Luckily, Discovery has evolved beyond traditional research methods. AI tools can now accelerate synthesis, identify patterns across customer conversations, and easily allow teams to build and search data banks. But without strong foundational research and innovation skills, AI can’t help much.
This workshop is for teams who are looking to improve their customer experiences, find innovation opportunities, and develop a strong value proposition for their market.
One of the most crucial hinges in any software eco-system is how product management collaborates with engineering. This workshop will cover how product managers can create the right conversations, establish trust and extract information out of their engineering teams. Engineering teams are increasingly working with AI/ML capabilities, LLMs, and complex data pipelines. Product managers must understand how to develop AI use cases, scope AI features, communicate technical constraints, and help organizations make smart trade-off decisions. In a world where development is moving faster than ever,
Training Outcomes:
Plan and execute cross-functional, agile product delivery
Use data to create baseline understanding of what’s happening now, and build high quality hypothesis to test
Facilitate alignment across your organization by visualizing product journey, impact and dependencies
Lead by example, showcasing critical thinking, communication, alignment and feedback skills that will help your org grow and scale
Research ownership is shifting as AI tools democratize user research capabilities. Product teams can now conduct more research faster, but must understand when AI-powered tools enhance research quality versus when they introduce bias or miss critical nuance.
As evinced by Mind the Product, “Product Operations is set to be the backbone of product-led growth.” As product teams scale it is important to invest in consistency and transparency in how teams work. This workshop is for organizations that feel that their functions are never working together, where marketing doesn’t understand the value prop they need to convey and sale’s immediately says the new feature doesn’t do what it needs to do. Product practices can help pull organizations together, start the right conversations and development alignment as the product is being built, so you can launch strong and hit the market with all capabilities firing.
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