Consultant
Coach
Trainer
Author
Product Leadership that Scales.
Strategic consulting and coaching for organizations navigating the critical transitions of product leadership. From mastering discovery practices to building team capabilities to hiring and integrating your first product leader, I guide you through the decisions that determine whether product organizations scale successfully or stall.
Trusted By
Built From the Experiences Product Leaders Were Too NDA'd to Share, Until Now.
The Product Leader's Start-Up Handbook was built on a simple premise: the challenges that senior product leaders face when joining startups and scale-ups are not random, they are deeply patterned, remarkably consistent, and sometimes preventable.
NDAs. Non-disparagement agreements. Reputational risk. The quiet shame of walking away from a role that was supposed to be your big break.
These are the forces that have kept this conversation underground, until now. Through in-depth interviews with more than twenty VPs, Directors, and Heads of Product, this book surfaces the patterns that define what is, for many product leaders, an all-out battleground.
What emerged was clear: the dysfunction that derails senior product hires has little to do with individual competence, and everything to do with the structural friction between founder-led organizations and the discipline of product management.
Grounded in real experience and rigorous research, The Product Leader's Start-Up Handbook gives product leaders the tools they need to evaluate opportunities before they say yes, navigate dysfunction once they're in, and set themselves up to actually succeed.
The conversation is long overdue. Subscribe on the Product Leader’s Start-up Handbook Substack above.
We were trying to create a new Product department from the ground up in a busy (and consequential) election year and Rosemary was able to give us the grounding and foundational knowledge we needed to be successful, while allowing it to fit into the ever-changing landscape that is political technology.
- Daniel Souweine, Founder, Get Thru
Consulting Services
Rosemary embeds with your team to identify what's actually slowing you down — then builds the practices, processes, and capabilities to fix it. Expect honest feedback, practical frameworks, and a relentless focus on delivering real value to your customers.
Executive Product Coaching
Team Performance Optimization
Product Leadership Hiring & Integration
Product Discovery and Strategy Consulting
Rosemary King is the founding Principle of King Digital, Inc. She brings proven expertise in driving revenue growth, building data infrastructure, and scaling operations from leading high-growth technology companies. Rosemary helps founders build product organizations capable of shipping AI-powered features at scale, from implementing rigorous discovery frameworks to coaching technical teams to hiring senior product leadership. She delivers measurable results through data-driven decision-making and operational systems built for hypergrowth.
Train your team to think, not just follow
Rosemary built Mind the Product's training business, delivering curriculum to thousands of PMs at companies like the New York Times, Netflix, and American Express. She's also developed programs for General Assembly and startup incubators. Her approach is hands-on and tactical — pushing students to apply concepts to their own projects, backed by real examples from 14 years of building products across industries.
Training Outcomes:
Plan and execute cross-functional, agile product delivery
Use data to create baseline understanding of what’s happening now, and build high quality hypothesis to test
Facilitate alignment across your organization by visualizing product journey, impact and dependencies
Lead by example, showcasing critical thinking, communication, alignment and feedback skills that will help your org grow and scale
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