Read my story
Consultant, Coach, Trainer, Writer.
I work with forward-thinking companies across the spectrum, scrappy startups to global enterprises, helping them achieve breakthrough results and get to value faster.
My Story
Key points in my life that shaped my product practice and approach
Starting in public service - 2006
I began my career in politics, non-profits, and local government—drawn to work that promised real impact. But the longer I worked in these spaces, the more frustrated I became. Organizations with important missions were struggling to deliver meaningful results. The gap between intention and impact was staggering, and I wanted to understand why. Through my time as an political organizer and fundraiser, I was able to hone my skills in talking to people and listening to their answers to gleen what was between the lines. This would come in handy later.
Building technology for impact - 2011 to 2013
I was able to parlay my research into a job at a non-profit tech start-up called Case Commons. I contributed to the Casebook CSM platform serving child social workers across Indiana's foster care system—work that impacted 50,000+ children. Seeing case outcome tracking improve by 85% showed me what was possible when you combined mission-driven work with strong product foundations. I continued this work at ThoughtWorks, leading product strategy engagements for international organizations like UNHRC and UNOS, managing complex government technology solutions with $2M+ budgets and 15+ stakeholder organizations.
Scaling Enablement - 2017 to 2020
I have always believed in investing in community, and was so excited to be hired by one of my favourite community organizations, Mind the Product as their Director of Training Products to explore Product/Market fit for the training program. The business took off and I was traveling around the world building every facet of the business, while also building out our training model and principles with some of the best brands in the world, including The New York Times, Burberry, American Express, and Netflix.
Coming back to my roots - 2022 to 2026
For so many of us, the pandemic helped solidify what was most important, and in early 2022, I made the tough decision to leave London and move back to Canada to be closer to my family. I also realized that I needed some time away from leadership and spend some time learning again myself. I was lucky to join Spotify as a Senior Product Manager, working on their new Audiobooks roll-out. Spotify is renowned for their product practice, and it was an incredible opportunity to see how a product-led organization operates at scale. Getting caught in the lay-offs was a blow, but it did allow me to deepen my connection to the Toronto product community. In 2023, I joined illumin, an ad-tech company as a Principle PM, helping shape strategy and growth opportunities. I also restarted ProductTank Toronto, and joined the Board of the Toronto Product Manager Association, curating events programming for our monthly meet-ups.
2010 - Searching for better answers
I attended the NYU Wagner School for Public Service, focusing on systems analysis and policy design. What I discovered was that good policy wasn't enough—organizations needed operational capabilities to translate vision into results. While at NYU, I did an independent research paper on how public movements like the Arab Spring influenced the way that technology features were built. My research was something of a simultaneous invention to Eric Reiss’ Lean Start-Up, which was published shortly after I submitted my paper.
2014 to 2016 - Developing my product perspective
Case Commons worked with an incredible software consultancy called Pivotal Labs, which was known globally for their agile development practices. I was really lucky when they hired me to seed their new London offices with their brand of XP product practice. At Pivotal I worked with huge brands like Santander Bank, Sainsbury’s, HSBC, and Aramex, collaborating with our client teams, enabling agile and lean adoption through product development. Teaching clients what these methodologies looked like pushed me to step in front of a proper classroom, and I became an instructor at General Assembly London for three cohorts of product management students.
2020 to 2022 - Leading Organizational Transformation
After spending three years in service design, I wanted to get back to software. Companies started bringing me in to solve the hardest problem, aligning as an organization towards a common mission. I spent time with two fin-tech companies, Float and Dext to restructure how entire departments worked together, while also helping them deliver value. Focusing on change through applied work, I directed the restructuring of departments into cross-functional pods, implemented operational processes that helped collect qual and quant data continuously, and worked with leadership and teams on goals and roadmapping structures that helped direct priorities and reduce waste.
2026 to Now - Where great product teams start
I've always believed that innovation comes from pushing yourself toward unfamiliar problems. That belief has taken me through consulting engagements with startups and scale-ups like Guidely, Nula Carbon, GetThru, and RemoteYear—and it's driving what I'm building now. I'm writing a book based on interviews with 20+ product leaders about the highest-stakes hire a startup can make: their first product leader. And I'm launching a consultancy to help founders and leadership teams build the capabilities that matter most during critical growth phases—product discovery, strategic hiring, and teaching product teams to think critically in an age when AI makes it dangerously easy not to. Too many promising companies stall not because they lack talent, but because they lack the systems to turn talent into outcomes. I want to change that.
See Rosemary In Action
Consultant
Building Software, product practices, and org capacity at start-ups, scale-ups and Fortune500 companies around the world.
Coach
Working with leaders, teams and individuals to help integrate process and culture at all org levels.
Trainer
Thousands of students around the world taught. Developed training programs for Mind the Product, and General Assembly.
Writer
Inspiring and teaching product managers around the world with tangible lessons, experiences and insights.
My Values:
Technology changes, these don’t.
Build the machine, not just the product Great product managers don't just ship features — they build the operations and systems that make great work repeatable.
Think in systems Mapping, connecting, and seeing the whole picture is what separates product managers from product leaders.
Frameworks are tools, not answers Blindly following the latest methodology or trend is a shortcut to mediocrity. Critical thinking — the ability to question, adapt, and know when to break the rules — is the skill that actually separates great product teams from the rest.
Make room for play Creativity doesn't come from process alone. Playfulness and experimentation build better products than rigid frameworks ever will.
Fall in love with the problem Customers don't want to be great at using your product. They want to be great at life. Start there.
Talk to customers — then focus on value Real insight comes from listening, not leading. The best feedback happens when practitioners stop performing and start observing.
Build teams with intention Great products come from diverse perspectives, not default hiring patterns. The best teams are assembled with care, awareness of bias, and a commitment to range.